Competition in business is a way of life and, in many respects, helps make companies and products better over time. But many markets exist that are literally hypercompetitive to the point of being saturated, with hundreds or even thousands of solutions all targeting essentially the same customer. Presumably, these are huge markets, but if you're one of the myriad of solutions trying to compete, there are some very fundamental questions that you need to explore:

• How will you differentiate in the busy market and on something other than just price?
• How will you handle marketing when traditional pay-per-click and strategic site listings are ineffective and likely cost-prohibitive?
• What will be your sales strategy? Even if you have an excellent solution for reaching target customers directly, if you're one of five people that day selling effectively the same thing to the same customer, to have a chance, you better show up with a very different story and strategy.

To answer these questions and help you effectively compete in an ultra-competitive space, I will share my own personal playbook with you — six key strategic ideas to consider and implement:

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